The Redeeming of the Elegance of Spain

Supreme was Spain some decades ago, overpowering other great countries with her colonies; but she suddenly slipped into tranquility and less was heard about her. Not until Zara, a Spanish outfit retailer that is beginning to capture the total entire world, came into the noble picture. With as much as 1,600 shops in some 40 countries, Zara has become a fashion chain that topples the long-established solid matches.

Owner Amancio Ortega, now considered as an entry to the Spanish most moneyed men list, points Zara's triumph to his relentless instinct. He knew from the start that it is Zara's aim to deliver top-caliber products at very reasonable charges. Hence, shoppers from all over the world go gaga over Zara's clothes of fine fabric and color, which are very smart and stylish. The bags and shoes are as trendy that they satiate the young target market.

All of Zara's products are truly made in Spain, which is quite uncustomary to a lot of international clothes retailer. Zara's advertising policy is also very dissimilar to other great fashion companies. While the other giants are allotting a huge percentage of their proceeds to advertising, Zara relies mainly on word of mouth; they let their customers advertise for them.

Born in the province of Galicia, Zara is now giving birth to a shop every other 36 hours and there seems to be no expiration to this inclination at the moment. Now, who says Spain could never redeem her supreme crown?