The Famed Dalmau Brothers: Fashion's Modern Day Spanish Victors

Barcelona is presumably best known to sports fans worldwide as the residence of FC Barcelona and the site of the 1992 Summer Olympic Games. But to American fashionistas, it’s the home of none other than Custo Barcelona, the Spanish trademark, welt that led to the sensational Customania of the mid-1990s that continues to the present.

Custo Barcelona first opened its boutique in the '80s as the product of the combined virtuosity and talent of the Dalmau brothers, David and Custodio in their home city Barcelona. Steadily, the company gained a distinguished name and was soon ready to take over the almost impermeable American market. By 1996, their presentation at the New York Fashion Week was a breath of fresh air with their brightly colored and boldly printed creations, which were in deviation to the minimalist drab trend of the period.

With abundant media attention, Custo Barcelona was pitched to world fame with sales reaching out into Europe, Asia, and the USA. Although the brand was at first noted through T-shirts, it now has a complete line of men's and women's wear and accessories. It is currently sold in multi-brand shops but with 15 flagship stores to its appellation, Custo Barcelona's creators already look forward to conquering the world's major areas like New York.